About the PBM Leadership Program
Product and brand management is no more just about making and selling products, there has been a digital revolution in this field too. This also demands a proper strategy for building and launching a product or brand in the market so that your brand and product will stand out of the crowd and it will be remembered by the consumers. Product and brand management certification program with Skilled Sapiens is a management certification leadership program of 15 Hrs in which you will learn from India’s leading faculty and industry mentors about the technologies and methodologies that assist you to strengthen the brand’s position and overcome the threats. Product and Brand Management plays a vital role in business strategy. Whether you are a brand manager, product marketer, business leader, or entrepreneur, this certificate course will be very beneficial for you to enhance your product or brand’s market value. This program will help you to build a foundation block for your brand and a better understanding of the customer approach. By completing this course,
- What is Product Strategy
- Why it’s critical to have a product strategy
- How product strategy may vary in different types of organizations
- How to create Product Strategies for your company, prioritizing jobs etc.
- How to apply the discovery hypothesis framework
- How to create user stories, and build a wireframe to outline opportunities for various line of products
- How to define the TAM for the product
- How to define and understand the key audiences
- How to choose the most appropriate routes to market
- How to perform Competitor Analysis
- What strategies to use for marketing and positioning the product
- Brand identity and brand image
- Brand purpose
- Build on the strengths of your existing strategies and tactics to drive new growth.
- Learn about product evolution and the impact of decisions on your product line.
- Conduct a road-mapping exercise for innovative new products in various industries
- Why do brand experiences matter?
- Digital brand experiences
- Designing Brand Experiences
- Signature Pricing
- Aligning the 3Bs
- Brand Portfolio Management
- Brand Practices
- The Six A’s of Brand Engagement
- The ABCs of Behavior Change
- Brand health: The traditional approach
- Internal brand health
- Customer-based brand equity
- Employee-based brand equity
- Brand Value and Valuation
- Brand Metrics
By completing this course, you can
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Schedule a 24*7 Doubt clearing session with your assigned mentor after joining this program!
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