About the PBM Leadership Program
Product and brand management is no more just about making and selling products, there has been a digital revolution in this field too. This also demands a proper strategy for building and launching a product or brand in the market so that your brand and product will stand out of the crowd and it will be remembered by the consumers. Product and brand management certification program with Skilled Sapiens is a management certification leadership program of 15 Hrs in which you will learn from India’s leading faculty and industry mentors about the technologies and methodologies that assist you to strengthen the brand’s position and overcome the threats. Product and Brand Management plays a vital role in business strategy. Whether you are a brand manager, product marketer, business leader, or entrepreneur, this certificate course will be very beneficial for you to enhance your product or brand’s market value. This program will help you to build a foundation block for your brand and a better understanding of the customer approach. By completing this course,
Program Features!!
- 15 hours Of Duration
- Live Classes With Preferred Timings
- Basic To Advance Concepts Coverage
- Allocation Of A Personal Mentor
- ISO Certified Program Certificate
- What is Product Strategy
- Why it’s critical to have a product strategy
- How product strategy may vary in different types of organizations
- How to create Product Strategies for your company, prioritizing jobs etc.
- How to apply the discovery hypothesis framework
- How to create user stories, and build a wireframe to outline opportunities for various line of products
- How to define the TAM for the product
- How to define and understand the key audiences
- How to choose the most appropriate routes to market
- How to perform Competitor Analysis
- What strategies to use for marketing and positioning the product
- Brand identity and brand image
- Brand purpose
- 3E’s
- Build on the strengths of your existing strategies and tactics to drive new growth.
- Learn about product evolution and the impact of decisions on your product line.
- Conduct a road-mapping exercise for innovative new products in various industries
- Why do brand experiences matter?
- Digital brand experiences
- Designing Brand Experiences
- Signature Pricing
- Aligning the 3Bs
- Brand Portfolio Management
- Brand Practices
- The Six A’s of Brand Engagement
- The ABCs of Behavior Change
- Brand health: The traditional approach
- Internal brand health
- Customer-based brand equity
- Employee-based brand equity
- Brand Value and Valuation
- Brand Metrics
By completing this course, you can
- Analyze new product opportunities to arrive at ‘go’ or ‘no-go’ conclusions efficiently
- Develop a go-to-market strategy using the 7-Elements Framework
- Learn to create buyer personas, positioning, and brand messaging
- Learn from real-world case studies and examples from top tech firms such as Microsoft, AT&T, Salesforce.com, and Facebook
- Build brands from a broad organizational perspective
- Measure brand health in new ways, that is, internally in addition to externally
- Learn the application of important frameworks & tools
- Prepare Financial Statement and Analyze & Forecast, Revenue & Cost
- Create Presentation data driven presentations & interpret data sets
About our module!!
What You will get ?
- 1-1 Live Corporate Expert Sessions
- Recorded Sessions For Revision
- Applied Corporate Live Project
- Corporate Case Studies Based On Real Situations
- On-Demand 1-1- Doubt Session
- Access To Our Skilled Community
- Personal Placement Preparation Mentorship
- Live Sessions On PPO/PPI Conversion Strategies
- Live Project Certificate
- Industry Accepted LOR
- Program Completion Certificate
- Exclusive E-books & Compendiums For Domain Knowledge
Schedule a 24*7 Doubt clearing session with your assigned mentor after joining this program!
our Students Feedback
It was a fantastic session! Mr. Varun's journey on branding and the different subtleties of working in the FMCG sector were fascinating to hear about. I learned a lot of technical information as well as the entire product lifecycle. I hope he does more of these sessions in the future.
Akshat Kaitwar
IIM Udaipur
Everyone should join Skilled Sapiens and take control of their professions, in my opinion. There's no need to reinvent the wheel when you can easily figure out how to define career goals, finalize a career action plan, or use mentors as a sounding board for your action plan.
Vivek Yadav
IIM Shillong
Skilled Sapiens will assist you in determining what you truly desire and how it relates to your professional objectives. It will assist you in determining what you can achieve and what options are available based on your selected parameters. Take a chance; it could completely transform your life.
Shivani
IMT Ghaziabad
The sessions helped me to clarify my career objectives and the steps I needed to take to accomplish them. After completing the programme, I am much more clear-headed, and I immediately began trying to get into my desired B-School, job, and career.
Naman Arora
IIM Raipur
It's a fantastic initiative to enable individuals engage with industry professionals and gain firsthand insights from them. Skilled Sapiens has a fantastic team of mentors, and anyone interested in stepping into a new career or learning the intricacies of any subject should give it a shot.
Ashwani
IIFT Delhi
Industry Collaborations & Experts we have !!
Our Knowledge Partners & Mentors Background !!
