Sustainable competitive advantage can be best explained with a simple example. Imagine that you are one of the best in your class. You are smart, knowledgeable and pleasing in nature. Thus you are a top grader and are liked by everyone. That’s your competitive advantage.
Now imagine you are promoted to the next class or you are transferred to another school . Do you think you would be the best in this one too? will everyone like you here? Well, if you have learnt something applicable in your previous school and it is an asset in this one too, than no doubt you would again be a class leader. After all, who doesn’t like a charming person. That’s Sustainable competitive advantage 🙂 you can achieve and maintain a competitive position over a given period of time. Thus in business, a sustainable competitive advantage is an element of business or marketing strategy that provides a meaningful advantage over both existing and future competitors.